Optimal Insights

Plain-English answers to your questions about technology best practices.

Why You Probably Don’t Need to Care About Blockchain (Yet)

Between 2014 and 2015, investors poured $800 million into blockchain startups. The market for blockchain is expected to reach $7.7 billion by the year 2022, up from $411.5 million last year. Today, no one can seem to stop talking about this fancy new technology that will fundamentally uproot the world

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Why Personal and Work Technology Feel So Different

Is it frustrating for you, too? You’re at home and all your technology does exactly what you need it to do. You check in with your family and friends over any number of social media platforms. You pop open your internet browser and have your grocery shopping finished in minutes.

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The Myth of the Paperless Office

I’ve been hearing empty promises for actual decades. Remember Wang word processors? How about WordStar? For years and years the folks marketing these products have been dangling this nirvana of the “paperless office” in front of our faces. No paper documents flitting about, no filing cabinets clogging up precious real

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