Optimal Insights

Plain-English answers to your questions about technology best practices.

How to Ruin Your Software Selection Process

Just the other week I had the pleasure of speaking with a group of fundraising consultants in DC. These consultants serve nonprofit clients exclusively, and were having trouble finding proper guidance on donor management software. There were two main challenges at hand: (1) they couldn’t find an objective perspective on

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Technology Budgets: What to Put In, What to Leave Out

As originally published in the American City Business Journals — Ahhh… don’t you just love the smell of fresh budgets in the air? It’s that time of year for a lot of us, and the questions have started popping up almost as frequently as holiday ads: What are the key

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The Risks of Using Social Media in Business

As originally published in the American City Business Journals. — About 1.72 hours. This is how much time the average person spends on social media each and every day. That amount of time, 1.72, hours also happens to make up more than one-fifth of the typical eight-hour work day. Multiply

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How to Avoid Going Overboard with Tech Security

As originally published in the American City Business Journals. — Security. It’s a word that’s thrown around every day on every news outlet. When there’s not a new security breach to report, there’s a new security vulnerability or security tool that your organization must look into immediately or else! Are

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When Your Business Can Use Dropbox to Store and Share Files

As originally published in the American City Business Journals. — “Can’t we just use Dropbox?” It’s a question I hear over and over again from business owners. Can’t they just store and share their company files in that familiar blue box? Wouldn’t that make working on files from home so

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