Optimal Insights

Plain-English answers to your questions about technology best practices.

What Tesla and the Apple Watch Teach Us About Innovation

What does successful innovation look like? It looks like technology that has been completely repurposed, reimagined, and reinvigorated.   What it doesn’t look like is the same old functionality in a different shape or form.   Read more about what Tesla got right and what the Apple Watch got wrong in Heinan’s latest

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How to Stay Protected from Malvertising

This summer, if you browsed to Yahoo.com while running an old version of Adobe Flash, you may have become infected with malware.   How? It’s called “malvertising,” and we are all vulnerable to it.   Find out how malvertising works, and how you can best keep yourself protected from it in this article

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4 Key Elements of a Successful Data Privacy Policy

The news these days is all but overrun with stories of hackers, cyberattacks, cyberterrorism and the importance of cybersecurity. While concerns about external threats to network security are completely valid (I think Target and its former CEO would vouch for us here), this only makes up one side of the

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